Dear , how to influence your audience? Talk to both brains!

"If you want to be a succesful presenter, appeal to both ratio and emotion" in a presentation.
This is one of the key messages, that I attempt to convey to my trainees. As a public we not only need to hear argumentation, theory, structure, figures and models. We would like to see the previous underpinned with metaphors, examples, anecdotes and pictures.

Only then, experience learns, does the message and information really sink in and something extra will happen. The public will get inspired, convinced or will come into action.

Read in this months newsletter, why this works as it works and what you need to do in your presentation to get people on your side.

In a wonderfull TedCom presentation Simon Sinek explains, why only data and argumentation are not enough to really convince people. "There is a biological reason to it" he explains.

Our oldest part of the brain is the Reptilian brain. The newer part is the "Limbic system" and the newest part of our brain is the "Neo-cortex".

Our newest brain the Neocortex is responsible for our ratio, language and our analyzing ability. This is the part that makes it possible for us to process large quantities of data and figures.

The Limbic system is responsible for feelings like loyalty and trust. And this part of your brain does not know language. And here it comes. The Limbic system is the part of our brain that is responsible for our behaviour and our decision-making!

In short, if you really want to influence people, you also need to be able to talk to and communicate with the Limbic part of the brain of your audience! Appealing to only ratio is not enough!!

This explains why we sometimes do not buy a product, whereas all the wonderfull features are summarized on the packaging. We might say, mwahhh this is all very nice, but it just does not feel right. We use the verb feel, because it derives from our limbic brain and again this is where our behaviour and decision-making comes from.

Knowing this. What can you do to speak to both brains of your audience ?
For instance, in your introduction, not only appeal to the ratio by only mentioning the goal, gain and structure. But, start with an anecdote, a question or showing a picture. These are the things you can do to also talk to the Limbic brain.

In the middle part of your presentation, do not only make sure that your structure, argumentation, theory, graphs and figures are up to scratch But, underpin this material with pictures, good examples, metaphors, case-studies and anecdotes.

Besides the "content" part appealing to emotion (like examples) just mentioned, also the manner in which you will bring the information across, will speak to the Limbic part of your public’s brain. Like he use of your voice and your non-verbal behaviour to underpin what you say.

RATIO + EMOTION

In your ending part. Not only mention your conclusion. But, if you can, use as a form a message, like "I believe". A message speaks to the limbic part, because again it touches more on our feeling and is more personal. For instance, instead of: "therefore, my conclusion is that it is effective to appeal to both brains".
Use:
"I believe, that every presenter should talk to both brains, if he/she really wants to be effective."

My message to you is: also talk to the Limbic system (including emotion) of your audience in a presentation. It will move your public, both in a literal way as in a figurative sense. Cause only then something extra will happen: The public will get inspired, convinced or will come into action.

Good luck with it!

Mabel Frumau
www.presentingwithimpact.nl

If you have any other presentation related questions, do not hesitate to e-mail me. I will be happy to answer them!

Do you want to learn to talk to both brains and influence your audience?

Doing three coaching meetings of 3 hours will give you all the tools to give a professional and effective presentation. Giving you profit, in your working life, for years to come. To learn more, look a the following clink, click here.

Or send me an e-mail i nfo@presentingwithimpact.nl or give me a call (06-245.97.282).

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