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How can you keep the attention of your audience?

In my new E-book a chapter is dedicated to a successful way of grabbing the attention of your public in the first few minutes. But, what happens after that? How can you retain this attention once you have it?

Find in this newsletter 3 out of 5 manners, that will help you to keep the attention of your audience from the beginning throughout the end! In the next newsletter  (October) the final 2 will be revealed. They are based on the 5 laws of attention and will give you examples out of the theatre and moviemaking world.

Based on the  5 laws of attention:
 
1)     Law of largeness. Something that is large will get more attention. If there is an essential part in a play, directors make it large. They do this by making their actors walk to the front of the stage, letting them pause for a while and make them speak up loud. This is how they manage the attention. They make sure that the attention is there where it should be. Moviemakers for instance zoom into the face of their main characters. Being so close to their skin, you can almost feel them, sitting in your lazy comfortable chair in front of the television.
 
Tips for you based on the law of largeness:
  • It is better to stand instead of sitting down.
  • Do not stand too far away from your audience
  • Big gestures will catch attention.
  • Be aware where the essential parts in your "presentation play" are and make sure you make them large by; moving up front, pausing, using gestures and emphasizing.
 
2)   Law of strength. `I want to die!!` screams Chris Nietveld of Toneelgroep Amsterdam, being the first sentence of a Greek tragedy play. The strength and desperations goes right through your bones. You could have heard a pin drop in the theatre. This does not mean that you have to become a drama queen during your presentation to generate attention. It means that speaking strongly (powerful) generates attention. Be aware that speaking powerful is something totally different than screaming.
 
Tips for you based on the law of strength:
  • Talk a bit louder (more powerful) than that you normally do.
  • Speak more powerful and with more emphasis if you come to an essential part or sentence of your presentation.
  • Talk TO your audience literally. See the vibration in air (sound), in a bow landing down on your public. It is funny, but doing this talking TO your audience instead of keeping the sound to yourself, literally makes more connection than just talking and thereby generates attention.
 
3)     Law of movement. For me this is the most important law! Every moviemaker, every theatre director knows the power of movement in attracting attention. I remember the Dutch programme Zomergasten, where Paul Verhoeven was guest. On the question on what was the most important thing he learnt about moviemaking, he said "the power of movement". Something that moves, grabs our attention. What is fixed or sounds the same continuously, we will no longer see or think about. Therefore the message is variation!

Tips for you based on the law of movement:
  • Gestures and expression in your face will attract attention.
  • When possible move on the stage. Talking about one section, pausing, moving to another part of the stage and continuing.
  • Use variation! Variation is movement! In audio-visual aids, volume, interaction, subjects, tempo etcetera. After talking about theory, mention an example that clearly illustrates what you have been talking about. Show pictures demonstrating what you have been talking about, instead of heaping up pieces of theory one after another.
 
My message to you is to become a true Spielberg director in your own right by making intelligent use of the laws of attention in your presentation: by using the power of largeness, strength and above all movement (variation)!This way, your public will remain on the tip of their chairs instead of jawning, looking at their mobile phone or who knows even snoring through your presentation ;-). Good luck with it! See you next month, were the final two laws will be revealed!

Kind regards,
Mabel Frumau
www.presentingwithimpact.nl

  • Source 5 laws of attention: website Vergouwen en Overduin


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