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How can you present like a genius? And become appealing to everybody! Leonardo da Vinci was a true genius in many fields. To name a few: painter, sculptor, architect, inventor, scientist, mathematician and writer. At the root of his genius was amongst others a specific approach he always used to study things. And this approach made him very succesfull. What did Leonardo do? But most importantly, what can we, as humble workers, learn from Leonardo´s approach in the presenting world? So, that his genius rubs off on us and we become appealing to everybody? Read the article below and find out! How can you present like a genius? And become appealing to everybody! When Leonardo got an assignment to draw for instance a masonry. Leonardo would ask himself firstly, what would be important for himself as an artist in this assignment. How could he challenge himself, and create for instance a great perspective or pay special attention to the light in the painting. Now, most people would stop here, but not Leonardo. Then he would ask himself, what would the masonry himself think would be important. Being able to use his imagination and identify himself with the masonry, he knew it would be important that the masonry would want himself to be depicted with the right utensils and holding them in the right manner. Finally, Leonardo would ask himself what the mother or wife of the masonry would like to see. They would think it important that the character of the masonry would be recognizable in the face. Adding a physiological perspective to it. The true master, would then incorporate all these perspectives. Giving, the painting depth and width, at the same time. So, what can we learn from this? We need to learn to appeal to all the different type of people in our audience! Chances are that we only appeal to people that are like ourselves. The question is what do we do to appeal to the others? So not only satisfying ourselves, but taking those extra steps that Leonardo’s took. So that we greatly improve the chances that our presentation, painting, idea, product etcetera will be convincing, approved, accepted and bought! Find 4 basic types (metaphors) down below that you will find in any audience. And see what you can do to appeal to them. The Manager: searches for productivity. The manager wants to know; why am I here, what is the goal, what is the gain? The manager wants to know it now, wants to do it now. Wants to know the bottom line. Good content, interested in the outline. The Accountant: looks for structure. Wants a tight schedule, structure, statistics, numbers and slides. What are we going to do, how long will it take? Where are we in the story? The Socializer: looks for recognition. Wants to be entertained. You need to give more than just dry content and numbers. Likes pleasure, interaction, stories and inspiration (lessons, best practices, what did the presenter experience, metaphors, quotes). The Relater: wants safety and acceptance. Goes for the personal relationship. Searches for connection, safety, recognition and personal stories. Not connecting with the audience, would certainly make the relaters tune out. Likes to be reassured. Also likes stories, quotes, anecdotes and metaphors, since he can relate to that and feels connected by it. Example introduction, incorporating all the types. "Logic brings you from A to B, imagination brings your everywhere".(quote by Einstein. (Socializer, Relater). In the coming half hour I am going to prove that everybody in this room is creative and is equipped with a healthy portion of imagination. (Socializer). Besides this I am going to explain to you the 3 basic skills that you need to be creative and we will practice with each of them (Director, Accountant), so that once you leave this room, it will be easier for you to detect opportunities and smell the chances that lay around you everywhere (Director). You may raise your questions any time during this presentation (Accounant). But before we continue I want you to smell this lovely bottle of perfume and tell me what comes up in your mind once you smell this……(socialer, relater) My message to you is: learn from Leonardo and appeal to all the basic types in your public, not only the one that appeals to you. So that your presentation will be `bought` by the whole audience and you become irresistible for everybody ;-). Be like Leonardo and go that extra mile. It did not harm Leonardo after all! Have a great December month! Mabel Frumau A book tip for those cold dark December nights: Leonardo da Vinci by Charles Nicholl |
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